Cowhide lovers, we've got a treat for you today. Today's featured collection comes from JulieBeth Handbags, a Texas-based designer based in Houston. Owner Beth Younger Purpich was inspired by the legacy of her family's cattle ranch for her 2015 Rodeo Collection designs, with the "Longhorn" bag as the key piece. This year, the ranch is celebrating its 100th year in the family as a cow/calf operation, so Beth paid tribute to the iconic longhorn silhouette in these beautiful, handmade pieces, teaming with Rhed Lucy Jewelry designer Julie D. Stevenson to collaborate on gorgeous leather and hide combinations.
The result is a truly unique, one-of-a-kind, statement piece of a bag. These spacious totes are perfect for nights out on the town, as stylish rodeo accessory, and make perfect laptop carriers. Whatever they're used for, the Longhorn Collection bags are sure to turn heads. The craftsmanship is impeccable. Each member of the team of artisans boasts more than 25 years of experience in leather crafting, and each handbag is cut by hand and stitched with precision.
Beth explains the steps involved in creating each handbag: "The process for making a Longhorn bag starts from the inside out. We cut the lining, fillers, and reinforcements for the bag, which will give the bag its structure. Next, the leather is cut, followed by the hide. We pay special attention to cutting the hide and selecting a great pattern for the bag, assuring that no two bags are ever the same. We love this aspect and so do our customers. Once all the cutting has been completed, we begin the assembling, stitching and hardware additions. The very last step is placing the horns on the bag, which serve as the handles."
Julie, Beth's business partner, also owns Rhed Lucy, a high-end Western jewelry business where she creates custom pieces and also wholesales to boutiques around Texas. Each of her pieces is made by hand - she uses no casts or molds when building these beautiful sterling silver, turquoise, and native stone works of art.
To see more of the Longhorn Collection and order a custom cowhide bag, visit their website. Julie and Beth have offered The Big and Bright readers free shipping on any handbag order using the code BRIGHT. For inquiries about carrying the JulieBeth and Rhed Lucy lines in your store, contact Julie here.